Key Benefits:

• Frizz Reduction + Control: Effectively smoothes frizz and fly aways improving the alignment (way strands lie against each other) for a sleeker appearance.
• Humidity Protection: Protects the hair from environmental humidity, decreasing the opportunity for frizz to be created.
• Restores Condition: Builds condition, enhancing barrier function for more resilient hair.
• Natural Ingredients: Contains a frizz-tackling blend of active extracts of wheat bran and daikon and moisturising oils of marula and coconut that optimise hair sleekness and condition.

Ingredient Science:

Damage makes hair more susceptible to frizz because it promotes drying: hair that’s well moisturised is less susceptible to impact from changes of environment like humidity. Colouring, perming, chemically straightening, overheating, alcohol-based products, washing to frequently and even vigorous brushing promote drying and damage that can lead to frizz.

Moisturised hair is both stronger and generally less susceptible to frizz before factors like processing and damage are considered. Frizz Magic is formulated to improve hair resistance and strength for this reason.

Aqua/Water/Eau, C13-15 Alkane, Cetearyl Alcohol, Propanediol, Cetrimonium Chloride, Behentrimonium Chloride, Phenoxyethanol, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Hydroxyethylcellulose, Trametes Versicolor Extract, Polyquaternium-37, Raphanus Sativus (Radish) Seed Extract, Cetearyl Nonanoate, Butyrospermum Parkii (Shea) Butter, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Camellia Oleifera Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Triticum Vulgare (Wheat) Bran Extract, Sclerocarya Birrea Seed Oil, Citric Acid, Helianthus Annuus (Sunflower) Seed Extract, Leuconostoc/Radish Root Ferment Filtrate, Linoleic Acid, Glycerin, Parfum (Fragrance), Sodium Benzoate, Butylene Glycol, Ethylhexyl Isononanoate, Trisodium Ethylenediamine Disuccinate, Citrus Aurantium Dulcis (Orange) Peel Oil, Potassium Sorbate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Linalool, Limonene, Hexyl Cinnamal.

Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.